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  • Brian Bender, PhD

Intake's Mission

Proper nutrition should be the first priority in global disease prevention.

We believe that a change to healthy diets will have the largest impact on global health. And we’re not alone. Dietary risks are the greatest disease risk factor in America, roughly half of the leading causes of death are due to poor nutrition, and the World Health Organization suggests 80% of deaths from cardiovascular disease, 80% of type 2 diabetes, 80% of strokes, and 40% of all cancers could be prevented by better lifestyle choices.

What don’t we believe in? Quick fixes. We believe in the long game; that disease prevention happens when healthy-living becomes a way of life. Only when we establish good habits and routines will we reach our fullest potential and a long healthspan.

Understanding proper nutritional intake should be simple and highly personalized.

The two biggest problems with nutrition today, as we see it, are (1) news information is presented daily with confusing and sometimes contradictory advice on “good nutrition;” and (2) nutrition advice is often generalized. But nutrition is not “one-size-fits-all,” and advice that is tailored to each individual’s needs and preferences would be more effective.

It is our belief that better data will solve both of these problems. As the old saying goes:

You can’t improve what you don’t measure.

Better data can remove ambiguity around what you are putting into your body, and help you monitor your nutrition to personalize a diet that works for you. We also believe that simple, doesn’t mean easy. Life is a team sport. When your neighbors are happy and healthy, we are all healthier and happier. Better tools, personalized guidance, and a committed community will help make the changes we all want to see.

It is this mentality that drives our mission. We constantly are tinkering in the lab to come up with better tools and services designed to empower you to reach your dietary goals while striving to improve global nutrition health.


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